In America, 1 in 5 fruits and vegetables grown don’t fit grocery stores’ strict cosmetic standards — the crooked carrot, the curvy cucumber, the undersized apple — usually causing them to go to waste. Imperfect’s mission is to find a home for these “ugly” fruits and veggies, starting with their produce delivery subscription in the Bay. And because they look a little funny, customers get them for 30-50% off traditional retail!
Location: San Francsico
Sector: Consumer, Subscriptions